One of the very first things we ask when you contact us about making a video is who will be writing the script?
Since its more cost effective for you to write the script yourself we’re going to provide you a few basic tips that will get you started.
For more content writing suggestions check out: Developing Content from Scratch
Keep it short and sweet.
Typically we recommend producing a 60-90 second video. This will force you to be more succinct. Plus, there’s about a 50% drop off rate of viewership after the first minute.
Start with an outline.
Create a simple bullet point list of what you want to cover. A good rule of thumb is to identify the main purpose for the video: like the benefits of your product, services or helpful information and write down 3 main points you want your audience to remember since many of us retain information in sets of 3. Add a Call to Action at the end so they know what they need to do next.
Talk it out.
I do my best script writing by voice recording my thoughts using a cell phone, transcribing them into a document and then editing it down.
A 60 second script is going to be between 150 and 170 words depending on how fast you talk.