How To

How to Write a Script

One of the very first things we ask when you contact us about making a video is who will be writing the script?

Since its more cost effective for you to write the script yourself we’re going to provide you a few basic tips that will get you started.

For more content writing suggestions check out: Developing Content from Scratch

Keep it short and sweet.

Typically we recommend producing a 60-90 second video. This will force you to be more succinct. Plus, there’s about a 50% drop off rate of viewership after the first minute.

Start with an outline.

Create a simple bullet point list of what you want to cover. A good rule of thumb is to identify the main purpose for the video: like the benefits of your product, services or helpful information and write down 3 main points you want your audience to remember since many of us retain information in sets of 3. Add a Call to Action at the end so they know what they need to do next.

Talk it out.

I do my best script writing by voice recording my thoughts using a cell phone, transcribing them into a document and then editing it down.

A 60 second script is going to be between 150 and 170 words depending on how fast you talk.

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