Now that you’ve decided to make a video, who do you hire? Hiring the wrong video partner is the # 1 mistake that businesses make in video marketing. Just because someone can make a cool video, doesn’t mean they understand how to make the right video for your campaign. It’s important to ask yourself these simple questions when looking to hire a production company.
Does the company care about your company and what it does? Do they have ideas that reflect real creativity? Is the production of good quality? Are they effective communicators? And, do they fit with my businesses culture? Just like a potential hire, a production company that does not fit with your company culture, might not be able to deliver a video that effectively communicates your message.
The right partner will look at your video marketing campaign as a collaboration and not just a commission, aiming to make quality work that will continue to work for your campaign.