Video Marketing

3 Reasons to Use Video Testimonials

One of the most effective ways to improve your business’s image is by using video testimonials from your most satisfied customers. In fact, according to this 2013 study, 79% of consumers say they trust online reviews as much as a personal recommendation from an acquaintance.
Testimonials are a great way to show your potential customers why they should chose you over the competition. It’s a low cost and effective way to expand your audience and foster continuing relationships with your current customers.

How can using video make your testimonials even more effective? 

1. Seeing a face to build trust.

People are going to trust more of what someone is saying if there is a human face to connect the words to. More likely than not, your customer testimonials are coming from every day people. This gives your audience someone to connect to and helps build even more trust to your brand. Check out the video testimonial on this page to see how this format has benefits us!

2. Video is more effective than text to the everyday consumer.

If you saw this video we put out last August, all the same statistics apply here. Video promotion is 600% more effective than print and direct mail combined. You can share this video without having to upload it many times. It embeds in all your social media platforms and most video platforms offer easy to read metrics so you can see who your message is reaching. Remember, by 2017 video will account for 69% of viewer traffic. Video is the wave of marketing future.

3. It’s super easy, powerful, and cost effective.

It’s never been easier to create videos yourself. With smartphone technology and free video editing software, you can create video testimonials . The content is what is important, so be sure to focus on your message.
There’s a reason testimonials are one of the most popular video styles we get asked to create!
Don’t know where to start? There are many online resources for creating effective testimonials and we here at Sugarbowl are glad to share our knowledge. Look for some sweet upcoming videos that will show you how to create a stellar testimonial videos and some simple tools you can use. We also offer a great introductory video package that is ideal for testimonials if you’d rather leave the video production up to the pros.

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